Inside the outdoor industry

Additional investment for HD Wool

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HD Wool has received additional funding from both Innovate UK and Sky Ocean Ventures for further product development and increased commitment to reduce plastics usage.

HD creates fully biodegradable insulation materials principally for garments, that replace polyester wadding, using specialist processing techniques and wool fibre blends.

Founder, Jo Dawson,  commented “Wool has always been known as a miracle fibre, but since HRH Prince Charles became involved with the Campaign for Wool, interest in it has resurfaced. The trend these days is for even more technical fabrics that use biomimicry inspiration – this is an opportunity to use the original fibre rather than imitate the incredible creations of Nature.”

The wool used by HDWool is sourced from British sheep farmers who shear their winter coats every spring to ensure greater comfort for the animal. As there are over 100 varieties of sheep in the UK the proprietary knowledge from the company is knowing how to blend the components of this UK-manufactured textile.

Every item of clothing produces micro-filaments when laundered, but wool fibres dissolve within the sewage water-treatment system, so there is no addition to the Plastics-in-the-Ocean concern from washing this product.

The UK Government and Sky Ocean Ventures investments will allow product development to be completed faster whilst increasing bulk production capabilities, providing the ocean-friendly option instead of polyester.

“To have two partners that not only recognise the potential of HDWool, but share the values of performance & environmental responsibility, is a really exciting step forward for this business” said CEO Jo Dawson.

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