Amer completes Peak buy, appoints outdoor chief
Arc'Teryx boss will lead Sports Apparel category
Amer Sports Corporation has completed the acquisition of Peak Performance from IC Group.
The Peak Performance business will be consolidated into Amer Sports as of 2nd July 2018.
The firm has also put in place a new Apparel Category structure with Jon Hoerauf, general manager of Arc’teryx, becoming president Amer Sports Apparel Category, and member of Amer Sports Executive Board.
Hoerauf has a long executive career in the apparel and outdoor industry, of which he has spent the past six years in Amer Sports, and three in charge of Arc’teryx.
“We are delighted to welcome Peak Performance to Amer Sports. With Peak Performance in the portfolio, we are now increasingly well positioned to accelerate our growth in Softgoods. To enable this acceleration and to achieve our targeted operational scale benefits across the portfolio, we are re-establishing an Apparel Category structure”, says Heikki Takala. “We are pleased to appoint a strong internal leader with an outstanding track record, Jon Hoerauf, as President for the category.”