Pentland Brands has appointed Paul Anderton as head of category for Berghaus product and innovation who returns to the company after a number of years working elsewhere in the industry.
He joins Berghaus after holding senior European product management roles at Patagonia and most recently Columbia Sportswear. Anderton has also worked for Hurley, Nike, Quiksilver and Salomon in a career in outdoor, sports and fashion that spans 30 years. In joining Berghaus, he is returning to the company where he cut his teeth in the outdoor sector, as part of the sales team during a period of strong growth from 1999-2003.
He will work closely with head of design James Hodgson, leading the product and innovation team. Earlier this year, Pentland Brands announced a major investment to double the size of the Berghaus product team and support the brand’s long-term business strategy. As well as expanding its outdoor lifestyle offer, Berghaus has put renewed focus on creating products for the specialist outdoor sector through its Extrem range, continuing a thread of product development that stretches back to the early 1970s. The brand has also introduced a dedicated ‘Sprint Team’ to bring certain lines to the market quicker than through the standard process.
Kev McFadyen, Berghaus brand director, commented: “Paul started his outdoor industry career with us 20 years ago and has since gone on to work for some of the biggest global brands in our sector. We look forward to him using his extensive experience in the category to lead our product team as Berghaus gears up for the next exciting chapter for our brand.”
Anderton added: “I have a long-standing passion for Berghaus and I’m proud to be returning to the business and its people. Kev and the team here have a compelling, bold vision, and I share their determination to harness the elements that are so special about Berghaus and deliver the next era of great success for this amazing brand.”