Arc’teryx has opened a new branded retail location in Calgary, Canada.
Located on Calgary’s Red Mile, the 222.5 square metre store focuses on community building and product education offering a space that encourages outdoor enthusiasts to “gather, connect and share experiences”. It includes architectural features that enhance acoustics, a built in projector and tiered theatre-style seating designed for meet-ups, clinics and events.
“This retail space is both a design and experience evolution for Arc’teryx as it doubles as a community hub and provides consumers opportunities to learn more about the technical aspects or our gear,” said Julia Brunzell, retail design and brand experience manager, Arc’teryx. “Our team has created a bright, modern and unique addition to this lively street.”
Visual elements throughout the space include a mural of Mt. Rundle, gallery style photos taken by the brand’s talented in-house photographers, and a map of the Rocky Mountains highlighting local trails to inspire adventure seekers and visitors alike.
“We’re excited to share our events, collaboration opportunities and community experiences with the incredible Calgary market,” says Meg Irvine, marketing and community lead, Arc’teryx. “Our goal is to create a space that helps deepen the connection between technical outdoor enthusiasts and the Rockies.”