Berghaus has announced details of new distribution arrangements for key European markets – Iberia and Italy.
The Pentland Brands business has appointed two partners – Dicaltex Internacional as distributor for Iberia, and Out Lab Distribution as sales agency for Italy. Both companies will focus on building Berghaus sales through specialist outdoor retail channels, as part of the brand’s wider international business strategy.
Based in Elche in the south east of Spain, Dicaltex Internacional has taken over as the exclusive distribution partner for Berghaus from autumn/winter 2020, across the entire Iberian Peninsula – Spain, Portugal, Andorra and Gibraltar. Dicaltex will reintroduce Berghaus to the region’s specialist outdoor retailers, along with other channels in the company’s network.
Out Lab Distribution is based in Milan and will be the exclusive sales agency for Berghaus in Italy, starting by selling in the autumn/winter 2021 season. Out Lab has a well-established network of sports and outdoor customers and will develop Berghaus’ specialist business in the market.
Luca Cozza, CEO and country manager of Out Lab Distribution, commented: “We are very proud to represent the return of an iconic and recognized brand like Berghaus. Accessibility, quality and sustainability will be the milestones on which we will develop the commercial strategy in accordance with the brand’s values. The brand, which has undergone a deep evolution, is now ready to meet the needs of the outdoor market in Italy and follow in the footsteps left in our territory in the past.
“The distribution will be carried out through selected retailers thanks to which we will pursue the market positioning already achieved in many European countries. In the critical and uncertain conditions in which our segment currently finds itself, a complete and effective partner like Berghaus, with the strength of the Pentland group, undoubtedly represents a valuable opportunity for Italian retail.”
Both Dicaltex Internacional and Out Lab Distribution have a track record representing other Pentland Brands companies, including Endura, Ellesse and Speedo. The new partners will work closely with the Berghaus team within the Pentland Brands EMEA business development operation.
Paul Anderton (left), interim global brand director at Berghaus, added: “These are significant partnerships for Berghaus that signal our determination to establish a strong presence for the brand in specialist outdoor retail in Iberia and Italy. When considered alongside other developments in the pipeline and a renewed focus on delivering the next generation of our performance product lines, the appointments of Dicaltex and Out Lab are important steps as we continue to grow the Berghaus business in Europe.”