Inside the outdoor industry

Bradshaw Taylor buys Sherpa

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Bradshaw Taylor has completed a deal to buy Sherpa Adventure Gear for an undisclosed sum from Innov8 Partners.

BT will take over operations globally, with Corry Taylor of Bradshaw Taylor (right) becoming CEO.

Taylor and his team were instrumental in the early development of the Sherpa brand, working closely with founder Tashi Sherpa from 2012 through to the 2016 acquisition of Sherpa Adventure Gear by Innov8.

“We are thrilled to bring this incredibly special brand into the Bradshaw Taylor portfolio,” he said. “Not only does this brand hold a special place in our hearts, we believe it has amazing potential to do so much more than connect retailers and consumers with amazing products. The essence of the brand is deeply rooted in the Nepalese beliefs, connecting at an emotional level with consumers and helping provide education and employment opportunities to the communities that need them most. We’ve been a part of this journey for quite some time and we are very excited to see how far we can take the brand in the future.”

Tashi Sherpa, founder of the brand added: ”My family and I could not be any happier or more grateful in knowing that our beloved brand is now in the worthy hands of my dear friend Corry and his amazing team at Bradshaw Taylor. They are the best at what they do because they care from the heart. The future brims bright for Sherpa Adventure Gear and I am truly excited and honoured to still be part of this epic adventure. ‘Tashi Deleg’ and ‘Thoji Chheg’ to the new Sherpa team.”

To ensure a smooth transition Sherpa will continue its partnership with Innov8 Partners within North America to conduct certain functions.

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