Inside the outdoor industry

Bridgedale renews DofE deal

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Bridgedale, which has been the recommended sock of choice on The Duke of Edinburgh’s Award (DofE) Recommended Kit List for the last eleven years, has signed a new three-year contract with the scheme.

The deal will recommend all styles in the firm’s Hike category. Previously only a few styles in the Hike collection were recommended but from September all Hike styles as well as men’s and women’s Coolmax Liners will be on The Duke of Edinburgh’s Award Kit List.

The socks are recommended to anyone who is undertaking their Bronze, Silver or Gold Award.  

Peter Schooling, Commercial Director of The Duke of Edinburgh’s Award commented: “Bridgedale socks have been on The Duke of Edinburgh’s Award Kit List for many years and we are delighted that the full Hike range will feature from 1st September 2019. Bridgedale Hike socks are comfortable, functional and hard wearing, making them ideal for DofE participants, leaders and volunteers when out on expedition. The wider range now offers a bigger selection of price points and options for warmth and fit depending on the time of year, location and footwear.”

Mark Brennan, Managing Director of Bridgedale commented: “We are very pleased and proud that Bridgedale has been chosen to be on the recommended Kit List for all The DofE participants. We can now offer an extremely comprehensive range of socks within our Hike category with something to suit everyone. We pride ourselves on producing only the very best products with tried and tested technologies, yarns and specific fits, and the fact they are recommended by this prestigious youth achievement award charity proves that Bridgedale continues to be the sock of choice‘ .

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