Inside the outdoor industry

Cambridge store opens Fjallraven outlet


Independent outdoor clothing equipment retailer Open Air officially launched a new store in Cambridge, dedicated to Swedish brand Fjällräven. Simon Pollard, owner of Open Air, said: “I think there were about 25 or 30 people who came along, a combination of press, some outdoors people… We had one guy who is actually supported by Fjällräven, who goes out and travels to lots of different places in the world.”



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