Inside the outdoor industry

Camelbak boosts European sales force

New European sales director onboard


Camelbak has reshuffled its European team with a new sales director and is looking to further boost it with a new sales manager.

Dirk Ostertag is now Sales Director of the Europe, Middle East and Africa markets, while the firm is currently recruiting for an additional sales manager.

Ostertag has been with CamelBak since 2016 and previously supervised key accounts both in the retail segment and online. Before joining CamelBak, he was Commercial Manager at Speedo, part of the Oberalp Group. His responsibilities will include increasing the brand presence and supporting distributors in the EMEA markets.

He will work in close collaboration with Sebastian Ohrmann (left), the new Marketing Manager EMEA & APAC, who has already been working with CamelBak for six months as an external consultant and is now responsible for all aspects of marketing. He previously worked for Canyon Bicycles as Director International Sales and Marketing.

Based in Munich (DE), the European Team represents and manages the main activities of the American brand for the EMEA markets. These new appointments are the result of CamelBak’s increased focus on these markets.

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