Columbia signs MLS deal
Covers all 23 Major League Soccer teams
Columbia Sportswear and Major League Soccer (MLS) have announced a new collaboration featuring co-branded outerwear and apparel for men, women and children.
The agreement covers all 23 MLS soccer teams in the US and Canada, and product will be available in the coming weeks.
“Major League Soccer is expanding rapidly, fueled by some of the most passionate fans in all of sport,” said Joe Boyle, Columbia brand president. “That excitement, combined with the longest schedule of the major North America pro leagues, provides a unique opportunity for Columbia. Whether an early season Timbers match during a Portland downpour or a mid-summer contest in sweltering Orlando, these products are designed to keep these incredible fans comfortable in all conditions.”
The Columbia collection with MLS will be comprised of a broad selection of styles, from jackets to polos to layering pieces. Columbia’s popular PFG (Performance Fishing Gear) range will also be included. Many products will feature Columbia’s weather-defying technologies including OutDry Extreme, Omni-Freeze ZERO and Omni-Shade® Sun Deflector, among others.
“We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams,” said Maribeth Towers, MLS awnior vice president of Consumer Products. “As our legions of fans continue to grow, we’re excited to work with Columbia to offer them some of the best technical outdoor gear available.”