Inside the outdoor industry

Crunch comes for Polygiene at ISPO

Innovation protects against odour absorption

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Polygiene has launched its new Odor Crunch product at this year’s ISPO show in Munich, designed to prevent material picking up external odours.

Mats Georgson, PhD and CMO is hosting several sessions at the show where he will discuss disruptive technologies, sustainability and the new product launch with media and the sport industry.

Odor Crunch is Polygiene’s answer to the problem of clothes picking up external, everyday odours – smells like cooking fumes, cigarette smoke, musty damp mould and pollution. Odor Crunch particles eliminate everyday smells in a continuous process that lasts the lifetime of the garment. By including Odor Crunch to the classic Polygiene treatment, the garments will be protected against odour both from inside and outside.

Niklas Brosnan, Marketing Manager for Polygiene said: “Our new combination technology addresses odor from sweat and the new added functionality of eliminating environmental odors that fullfils the Polygiene Stays Fresh promise to the end consumer. Polygiene strives to use the most environmentally friendly and best performing technologies on the market, meanwhile providing a sustainable, water saving story and life-cycle approach that can be implemented in our daily lives.”

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