Inside the outdoor industry

Double show win for MCS

Two outdoor shows added to growing event PR roster

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Media Contact Services (MCS) has been appointed by NCC Events to handle PR for the 2019 Caravan, Camping & Motorhome Show in February and the Motorhome & Caravan Show in October.

Both consumer shows, which are owned and organised by NCC Events, are held annually at the NEC in Birmingham and provide the opportunity for consumers to view, compare and purchase the very latest caravans, motorhomes, tents, awnings and outdoor & camping accessories. Supported by both member organisations, The Caravan & Motorhome Club and The Camping & Caravanning Club, each show attracts around 100,000 visitors.

Starting with immediate effect, MCS has been retained to support new marketing campaigns and help promote exhibitors, attractions, activities, features and celebrities to existing and new visitor groups. MCS is partnering with specialist agency Right Lines Communications to work closely on the effective delivery of the consumer campaigns.

Commenting on the win, MCS agency Director, Marta Williams said: “We are thrilled to have won this pitch and it is a true reflection and endorsement of what the MCS and Right Lines team can offer. With our combined knowledge and experience of the camping, outdoor and wider consumer markets we are confident of working with the NCC Events team to deliver some great results in 2019.”

Jenny Summers, Group Marketing Director of NCC Events said, “We were looking to refresh our PR agency support and pleased that we have found the ideal PR partner. With the joint resources that the MCS team can provide, I am confident that we are going to enhance consumer awareness and visibility during the lead up to the shows.”

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