Inside the outdoor industry

Ellis Brigham opens new Boot Lab

New feature is next to Bristol outlet


Ellis Brigham Mountain Sports has opened its first Boot Lab, next to its Bristol store.

The store will be dedicated to custom fitting ski boots and offering one of the largest ski and boot ranges in the UK. It boasts an online booking facility, state of the art boot fitting devices, free coffee and a heli-skiing Virtual Reality experience.

The store team can modify existing or new boots to achieve the perfect fit, including stretching, grinding or softening, they’ll remedy potential problems to give a precise fit and greater comfort.

Mark Brigham, Marketing Director at Ellis Brigham said: “We are really excited about the Boot Lab and all it offers customers, both current and new.  So much of what we do is aimed at making people’s experience of the mountains more enjoyable and this is another way to help customers embark on their ski trip with the confidence of knowing they have the right product to help them ski in comfort.

The Boot Lab is situated on Whiteladies Road in Bristol next door to the current Ellis Brigham Mountain Sports store.

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