Inside the outdoor industry

EOCA hosts online fundraising event

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The European Outdoor Conservation Association has held an online version of its annual fundraiser, which usually raises in excess of €30,000 for conservation causes.

The EOCA and many of its members were due to have been travelling to Munich for the cancelled OutDoor by ISPO trade show where it hosts a Conservation Fundraiser.

To replace this fundraising opportunity, EOCA organised an online fundraiser, with12 of its members taking part in the event, offering consumers the opportunity to purchase a wide range of gear, while supporting an important cause.

The online Conservation Fundraiser allowed people to buy their favourite outdoor gear AND make a difference. The money raised will all go towards vital conservation projects, including EOCA’s three newest projects, supporting forest restoration in Borneo, forest regeneration in Spain, and forest protection in France.

Five of EOCA’s members have chosen to raise money for the association by donating a percentage of their online sales:

· Adventure.ie is donating 10 per cent of all of their online sales over the weekend of 27/28th June.

· La Sportiva will donate 20 per cent of their online revenue over the same weekend.

· Pajak will donate 50 per cent of their online sales over the weekend.

· Stanley is donating 15 per cent of all purchases via the official Amazon Stanley Brand stores across Europe between the 28th June and the 1st July, i.e. the full four days of what would have been OutDoor by ISPO.

· Vaude will be donating 10 per cent of all online sales on Saturday the 27th June.

EOCA is also partnering with Outdoor Gear For Good, for this Fundraiser. Outdoor Gear For Good is a community interest company (not for profit) based in the UK. Seven EOCA members have sent donations to the organisation, which will list them on its new eBay shop over the coming month, to raise funds for the Fundraiser.

· Cumulus has donated sleeping bags.

· Lowe Alpine has donated a range of products including packs, base-layers and beanie hats.

· Keen has donated a large number of sandals.

· Nikwax has donated a large number of bottles of their cleaners and proofers.

· Osprey has donated a range of their packs.

· Ternua has donated insulated jackets.

· Trangoworld has donated many waterproof and wind proof jackets.

Joint General Manager Catherine Savidge said: “We have been overwhelmed by the generosity of EOCA members with the launch of our first ever EOCA Conservation Fundraiser. Yet again, our members have demonstrated how important the conservation of the great outdoors is to them, despite working in these current difficult and extraordinary times. We very much hope that consumers looking for new gear for their next, much anticipated adventure, will purchase some of the fabulous gear on offer through the Fundraiser and help support the conservation of valuable habitats at the same time. All the details and links for where to make your purchases can be found at www.outdoorconservation.eu/onlinefundraiser .”

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