Inside the outdoor industry

EOS adds to speaker line-up

Places still available at Interlaken event

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The seventh annual European Outdoor Summit (EOS) is just over a month away, and while you might have missed the earlybird window, there is still time to book a delegate place.

EOS brings together around 300 leaders in the outdoor industry from across Europe and beyond, with delegates from Schöffel,Osprey, Skogstad, Lowa, PrimaLoft, Ferrino, Ecco, Vaude, SCARPA andBuff – to name a few – already booked.

Taking place from 26th to 27th September 2019 at the Congress Centre, Kursaal Interlaken Switzerland, this year’s EOS will focus on the theme: The Outdoor Industry – Redefining Boundaries, with subjects  including a rich mix of inspirational and informative presentations from experts both within and outside of the outdoor gear industry, touching on topics such as social innovation, biotechnology, global sharing, industry case studies and forging new collaborations.

Joining this year’s line-up of speakers are Client Partner for Foresight Factory, Pippa Goodman, Sustainability Specialist for Oberlap, Marta Pellegrino and Head of Marketing for myclimate, Kai Landwehr.

Pippa Goodman will present the keynote: The Changing Boundaries of Engagement. The boundaries for engagement with consumers are shifting, again. As they begin to place a value on their own physical presence that is similar to time or money, consumers are becoming more selective about the places / leisure activities / stores that they choose to engage with in person. Will it be worth their while in terms of meeting personal needs, resources, values and, crucially, expectations of reward?

As the potential returns of being present are assessed more explicitly by consumers, the metrics for reward are also changing. Customers now expect to be rewarded beyond just spend; instead, they want to be recognised for store visits, brand advocacy, data sharing. Brands must gear up for a future where they will be evaluated increasingly for how they can engage the customer in novel, intriguing and ultimately rewarding ways.

Introducing a strategic approach for a sustainable business begins with a comprehensive overview of existing processes and their environmental footprint. With their breakout presentation: Partnering for a More Sustainable Business, Marta Pelligrino and Kai Landwehr will demonstrate how Oberlap – the parent company for Salewa, Dynafit, Pomoca and Wild Country – has taken their environmental management to the next level by working with myclimate to monitor and assess their corporate carbon footprint year by year.

Register for the event here

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