Inside the outdoor industry

Frederick takes charge of Rab and Lowe Alpine US

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Equip Outdoor Technologies has promoted Jonathan Frederick to US Country Manager for the Rab and Lowe Alpine Brands.

He was previously the US Marketing Manager for the company and help drive awareness and exposure for both brands.

“Jon has been with the company for five-years as US Marketing Manager and with his strong marketing and sales background is in a great position to further develop our sales and brand presence in the USA,” remarked Equip Outdoor’s CEO, Matt Gowar.

A Washington state native who now calls Colorado home, Jon is an accomplished alpinist and backcountry skier. He can frequently be found testing new Rab and Lowe Alpine products in the field and pushing them, and himself, in the process.

“Rab and Lowe Alpine are positioned for great growth in the US market. We have amazing products and a committed team who believe in our brands. I am beyond excited to lead this team and continue the growth we have experienced in recent years.”ProfilePic

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