Gert Boyle, Chairman of Columbia Sportswear Company and its “matriarch” since 1970 has passed away, the firm announced in a statement.
It reads: “Our “One Tough Mother” held many jobs at Columbia, from seamstress of the first fishing vest to President to advertising icon. Her sharp wit and wisdom helped propel the company from near bankruptcy in the early ‘70s to the global multi-brand company it is today, with annual net sales of almost $3 billion in 2018. Her pioneering role as a woman in what was then a male-dominated industry is a testament to her strength of character and ability to persevere through difficult situations.
“Gert’s humor and business savvy were sought by many people at Columbia Sportswear Company and she was truly beloved. Gert was unique and we feel fortunate to have had her as a leader for over almost 50 years.
“In lieu of flowers, please consider a donation to Oregon Health and Sciences Knight Cancer Institute. An announcement will be made about a celebration of Gert’s life soon. There is much to be celebrated.”