Inside the outdoor industry

Haglöfs chief joins Asics

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Former Haglöfs CEO Carsten Unbehaun has joined Asics as the new chief executive of the EMEA region, replacing Alistair Cameron.

The Japanese sportswear retailer aims to bolster its leadership team and grow its business with the new appointment. In May, Asics recorded a drop in consolidated net sales across the European market during its first quarter despite an uptick in sales from its retail and online channels.

Cameron had been chief executive of Asics EMEA since 2009.

Unbehaun will remain as Haglöfs  chief executive of Haglöfs until a successor is found.

 

 

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