Inside the outdoor industry

Harkin heads up Mountain Hardwear Euro marketing

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Mountain Hardwear has appointed Danny Harkin as Brand Director EMEA with responsibility for product, marketing and sales across Europe.

Based in Mountain Hardwear’s EU headquarters in Geneva, Harkin will continue the brand’s aligned global brand strategy to drive commercial success and build the brand in European markets. Previously he was Product Director at The North Face.

Joe Vernachio, President at Mountain Hardwear, commented: “Danny’s appointment will bring a new dimension and clear focus to our European business model, aligned with our ongoing global brand strategy. Danny has the ideal background, industry network and expertise to take our brand forward and increase appeal across Europe.

“As a team we are committed to launching uncompromised, experience-driven designed products for the global mountain and climbing community, which also limits any environmental impact. Danny is a welcome addition to our passionate outdoor family.”

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