Inside the outdoor industry

Helly Hansen sues Off-White


Norwegian sportswear company Helly Hansen has launched a suit against Virgil Abloh’s Off-White for copyright infringement of its striped logo.

HH alleges Off-White is intentionally infringing the contrast diagonal stripe mark that it began using in the US more than 40 years ago, reports The Fashion Law.

Off-White “has adopted a logo that is confusingly similar to Helly Hansen’s HH Stripe Logo,” and is using that logo on goods that are “the same and/or similar to the goods/services offered by Helly Hansen under its HH Stripe Logo,”  said the report.

Placement of the logo on Off-White products are in similar locations to those of Helly Hansen, “on the shoulder and sleeve of shirts and on the outer seam of the pants.”

Helly Hansen filed the suit in the federal court in Illinois where it is is seeking monetary damages for trademark infringement, unfair competition, and a violation of Illinois’ Uniform Deceptive Trade Practices Act.

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