Inside the outdoor industry

Humprhis joins the dots for PrimaLoft


Chris Humphris has been promoted to the position of Senior Vice President, Global Sales at PrimaLoft in a bid to align North American, European and Asian sales efforts for the company.

“Chris’s extensive background as an integral part of our sales team, as well as his management experience in Europe and the Americas, makes him uniquely qualified to lead our global sales efforts,” said PrimaLoft president and CEO, Mike Joyce. “He has demonstrated time and again that he possesses the strategic acumen, as well as interpersonal and intercultural skills, to successfully lead our team on a global scale.”

Humphris has been supporting PrimaLoft in vital sales roles for more than 20 years and most recently held the position of Senior Vice President of Sales, Americas. His experience covers outdoor performance apparel, as well as fashion. Previously, Humphris worked at Concept III, a well-established US and UK-based developer of performance products, and a long-time partner of PrimaLoft.

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