Inside the outdoor industry

ISPO Brandnew incubator opens for entries


The nomination period for ISPO’s platform for start-up companies  – Brandnew 2020  – is now open.

The scheme has been running since 2000 and offers entrepreneurs 50 coveted support packages worth a total of €400,000. Interested businesses can register online free of charge until 11th October 2019. All sports business brands that will have been in business no longer than four years at the time of ISPO Munich 2020 and that have not been listed before as an ISPO Munich exhibitor are eligible to compete.

ISPO Brandnew’s support package will include booth space in the Brandnew Village of ISPO Munich 2020 and exclusive access to the global ISPO Network with all of its services – from access to the open innovation community for crowdsourcing and market-research projects to preparation programs for entering the Chinese market and coverage in ISPO’s own media channels.

Another new addition is the Networking Night, where start-ups will have an opportunity to personally talk with investors, partners and former winners.

“These discussions and the opportunity to make global contacts will open many doors for the award winners,” said David Badalec, the head of ISPO Brandnew.

The jury will select the winners at the end of October 2019. Unlike past years, there will be no categories for nominations this time. During their meeting, the jurors will develop a range of categories based on the nominations themselves as a way of highlighting industry trends and topics.

Nominees will be informed about the results at the beginning of November. The winners will then be directly incorporated into planning for ISPO Munich 2020 with the ISPO Brandnew team. During the public pitch at the trade fair, all winners will make a live presentation to the jury and battle for the title of overall winner.

For info and to register go here

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