ISPO launches OutDoor by ISPO concept
Show will include consumers at "OutDays" areas
With a slick presentation (viewable below), more than an hour long, ISPO launched its OutDoor by ISPO show concept in Munich yesterday, outlining an event incorporating both trade and consumer activities.
The presentation included Mark Held, general secretary of the European Outdoor Group; Markus Hefter, exhibition group director of Messe Munchen and Klaus Dietrich, CEO of Messe Munchen.
The kick-off marked the official start of the relocation of the OutDoor brand from Friedrichshafen to Munich. The trade fair will be held under the new brand name OutDoor by ISPO for the first time at Messe München from June 30th to July 3rd, 2019.
Hefter said it is currently working on the basis of having six halls for exhibitors, although there is flexibility here and there will be three main zones:
Core OutDoor: The original pioneers of the outdoor show.
OutDoor Plus: Segments that relate to the portfolio
Cross-Industry: Exhibitors from other sectors – for inspiration, matchmaking and for adding value for retailer.
The show will be held in the East section of Messe München. This means that during the OutDays, the multifunctional C6 hall and the outdoor area can be used for end customers and retailers. There is also a camping area, which is adjacent to the exhibitor area.
“OutDoor by ISPO is the international platform for the outdoor industry that creates content, fosters relationships, inspires enthusiasm for outdoor topics, and creates new opportunities. And not just on the four days of the fair, but 365 days a year,” said Mark Held, general secretary of the European Outdoor Group.
He added: “We did not ask for a new location for an old trade show concept. Instead what we were looking for was a platform that can function as a powerhouse of networks, connections, and sales. A powerhouse that opens up to new opportunities, a meeting place of enthusiasm and a generation of a neverending flow of ideas.”
“The new concept addresses current requirements and offers added value for all market participants: start-ups, medium-sized companies, and global brands,” continued Markus Hefter, exhibition director of OutDoor by ISPO.
Established outdoor topics such as mountaineering or climbing form the core of the annual trade fair. There are also sectors that have long been considered outdoor by today’s consumers, including urban outdoor, yoga, wellbeing, (trail) running, and mountain biking.
Other segments represented include destination and adventure travel, surfing and water sports, and outdoor digital with wearables. There is also an area for textile innovations and start ups.
Registration for exhibitors for OutDoor by ISPO 2019 is already available online. While the fair will only be open to trade visitors, end consumers are welcome at the Munich OutDays which take place simultaneously.
Numerous events are planned over the course of the trade fair – a concept that has been warmly welcomed and supported by Munich-based retailers. OutDoor by ISPO – 365 days a year Using digital products, OutDoor by ISPO now offers market participants the opportunity to present themselves to the world 365 days a year, seven days a week.
Join the movement and take part in a milestone event that will change the outdoor sector forever.Agenda:1. INTRODUCING OUTDOOR BY ISPO: We reveal our game-changing platform and introduce our concept for the upcoming OutDoor by ISPO 2019 in Munich.2. ROUND TABLE: In the following round table, we gather visionaries, pioneers and experts to reflect on and discuss the challenges of today and identify potentials.
Geplaatst door ISPO op Woensdag 27 juni 2018