Inside the outdoor industry

ISPO numbers released, new summit announced

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Some 80,000 visitors attended the recent ISPO Munich, over the four days of the event, according to the organiser.

“The world is going through sweeping social change,” said Chairman and CEO of Messe München Klaus Dittrich.

“Developments like climate change, globalisation and polarisation in our societies are so far-reaching that they trigger global discussions. We must find solutions to these problems before it is too late.”

The sporting goods industry understands its responsibility and focuses more than ever before on sustainably manufactured products and on the circular economy, something that encompasses a product’s entire life cycle. Product ideas ranged from a jacket made of plastic fished out of the world’s seas to vegan running shoes. But today’s consumers want something more than sustainable products. They also expect companies to increasingly practice a philosophy of purpose.

“Platforms like ISPO Munich play a key role in launching initiatives and partnerships and raising awareness levels about the need to sustainably use our planet’s resources,” added Mark Held, the President of the European Outdoor Group (EOG).

“We set up a new format designed to facilitate a discourse about important issues and to place it onto a stage for society to see – the ISPO SDG Summit. The integrative power of sports can help to build bridges and overcome hurdles,” commented Dittrich.

The summit will take place for the first time on June 29, 2020, in Munich parallel to OutDoor by ISPO. Its objective is to develop solutions and joint projects that promote the United Nations’ Sustainable Development Goals (SDGs).

One of the summit’s first supporters is Tegla Loroupe, who received the ISPO Cup for outstanding social commitment. Her foundation operates a sports sponsorship program for refugees. She will lead the Stateless Athletes team into the stadium at the 2020 Olympic Games in Tokyo.

Around 80,000 industry visitors from 120 countries came to Munich (2019: 80,200). The countries with the largest number of visitors (in this order) were Germany, Italy, Austria, France, Switzerland, UK and the Russian Federation.

The ratio of visitors from outside Germany rose to 70 percent (2019: 69 percent). There was an increase of visitors from France, Japan, South Korea and New Zealand. Some 2,850 exhibitors took part in the trade fair (2019: 2,926).

The next ISPO Munich will be held from January 28 to 31, 2021.

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