Inside the outdoor industry

New China chief for Columbia

Lego man joiins in February


Columbia Sportswear has recruited John Soh as Vice President and General Manager of China, effective from February 2019.

In the new role, Soh will report to Doug Morse, Senior Vice President of Emerging Brands and APAC. Soh joins from Lego, where he was a Senior Commercial Director in the Asia Pacific region, based in Singapore. Prior to that, John was with Nike for two decades, working his way up as a product trainer to Senior Sales Director in Greater China and Southeast Asia. He has broad commercial management experience that includes category, retail and country management.

“John’s long experience in footwear and apparel in Asia, and particularly in China, are a perfect fit for our growing China market,” said Tim Boyle, President and CEO of Columbia Sportswear Company. “I look forward to John’s leadership contributions as we continue to evolve our brands to meet the needs of consumers around the globe.”

“I’m excited to join Columbia Sportswear Company,” said Soh. “This is a great opportunity, and I am happy to contribute to the growth of the business in China.”

Soh’s start date will be mid-February 2019, after the Chinese Lunar New Year.

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