Craghoppers has launched its Autumn/Winter 2020 International Range and reinforced its green credentials by announcing that 70 per cent of the products will be made from recycled materials.
It represents a huge increase from the A/W2019 line, when only 12 per cent of the products were made from recycled material.
The firm says each garment has been carefully created to maximise the use of recycled materials as echoed in the company’s Honesty Project. The Pember for instance – the flagship jacket in the men’s range – has recycled content in most elements, with linings, padding and labels 100 per cent recycled.
The Kiwi trousers have also been sourced using recycled materials. The new style will feature green waistband lining and hanger loops and new recycled buttons and pullers, differentiating it from the existing Kiwi trousers.
In addition to the high percentage of recycled material in the products, Craghoppers will also be reducing the amount of paper in swing tags, using less water in the dyeing process and using kinder dyestuff in line with Bluesign.
Commenting on the new line-up, MD Jim McNamara, said: “We can’t wait to show the new range to our customers. We believe they will be blown away by the huge step forward in our sustainable approach and by the look and feel of the products themselves. We haven’t compromised on technical detail either, which is vital.”
The range will be featured at ISPO Winter in Munich in January 2020.