Inside the outdoor industry

New creative agency targets outdoor sector


A new specialist outdoor and lifestyle marketing agency called Outsiders has launched and has immediately picked up runing brand Ronhill plus Mountain Equipment and TOG24 as clients as well as The Mountain Rescue in Holmes Valley.

The business, based in Manchester, has already won work from British running brand Ronhill, outdoor brands Mountain Equipment and TOG24 and The Mountain Rescue in Holmes Valley.

Founders Chris Conlan and Ian Hogg boast more than 20 years each in the marketing and creative industries working for the likes of Nike, Adidas, Asics, Rohan, Alpkit and Icebreaker. Agency experience includes TBWA, Joe Public, McCann, JWT and BJL.

Commenting on their decision to specialise in the outdoor sector, Conlan said: “When outdoor brands go to more traditional agencies for assistance, we have often seen knowledge gaps and a mismatch of expectations, capabilities and industry understanding. Outsiders exists to bridge that gap, with us both having extensive knowledge and experience of the outdoor sector and its challenges, as well as a proven track record in the wider marketing industry. People are choosing to enjoy the outdoors more and more, so the associated sector is enjoying a period of growth and its use of marketing is evolving. We have developed a range of services designed specifically to enhance the marketing output of growing businesses in the category, which we can deliver in a flexible way best suited to the needs of individual clients.”

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