Inside the outdoor industry

New look OutDoor by ISPO reveals numbers

Munich expo makes strong debut as industry backs new summer show


The new-look OutDoor by ISPO show has been quick to publish its official attendance figures, with 22,000 trade visitors visiting the new Munich expo.

The numbers are comparable with the previous OutDoor show at Friedrichshafen, which the organiser said showed a total of 30,000 visitors from 88 countries, however, this included for the first time a parallel programme of events and activities for end users, which added 10,000 to the numbers.

A more accurate comparison might be the 2017 OutDoor which saw 965 exhibitors and 21,412 trade visitors, a slight decline on 2016’s 21,507 visitors.

Klaus Dittrich, Chairman and CEO of Messe München, said: “The industry’s tremendous enthusiasm demonstrates the success of our new concept. We were able to keep and even exceed our promises from the run-up. Together with the industry, we have launched a new era in which the term ‘outdoor’ is no longer forced to conform to a definition written by the industry. Instead, it has become the collective term for the attitude of each individual.”

Some 1,018 exhibitors showcased their products and innovations during the premiere of OutDoor by ISPO. International exhibitors made up 84 percent of the total. Countries with the largest participation were Germany, UK, Italy, the Netherlands, China, Sweden and the USA. More than 22.000 trade visitors from about 90 countries attended the trade fair. About two thirds of them came from countries outside Germany.

Countries with the largest number of visitors were (in order) Germany, Italy, Austria, Switzerland, the UK, France and the Netherlands. The proportion of decision makers was 85 percent. A total of 87 percent of visitors rated the premiere event as good to excellent, according to official market research conducted by Messe München.

“With OutDoor by ISPO, Messe München is providing the exact modern platform that the industry needs to address the changes currently sweeping through the market,” said Arne Strate, the General Secretary of the European Outdoor Group. “We are looking forward to working with the ISPO team and offering a far-reaching international forum in the future.”




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