Inside the outdoor industry

New OutDoor by ISPO show already expanding

700 exhibitors signed up and new halls added


Messe Munchen CEO, Klaus Dittrich, says preparations for the new-look OutDoor Show in Munich this summer are well on course, with more than 700 exhibitors already signed up and the number of exhibitors halls already expanded .

About 700 exhibitors from 36 countries have already registered, including Adidas Outdoor, Arc’teryx, Birkenstock, Black Diamond, Fjällräven, Jack Wolfskin, Keen, Mountain Equipment, Patagonia, PrimaLoft, Scott, and Vaude.

“A lot has happened in the last seven months since our launch conference. In close cooperation with the European Outdoor Group and the industry, we have identified new target groups and growth potential, further developed the concept of OutDoor by ISPO accordingly and fleshed it out,” said Klaus Dittrich, Chairman and CEO of Messe München.

A dedicated advisory board has been established, which meets at regular intervals.

“The internationality of this current line-up of exhibitors proves the relevance of OutDoor by ISPO. Together we can cultivate a global outdoor mindset, based on our research results from before, and drive the industry forward,” added Arne Strate, General Secretary of the European Outdoor Group (EOG).

An overview of all brands and manufacturers that have already registered for the inaugural OutDoor by ISPO event is available online. Applications can still be submitted.

For many consumers, activities such as water sports, mountain biking, or trail running have long been part of the outdoor concept and complement traditional activities such as hiking and climbing. OutDoor by ISPO is embracing developments with the integration of the Outdoor+ segment.

Opening up to industries beyond the outdoor sector (i.e. cross-industry) enables inspiration and valuable transfers of knowledge from other areas: the focus is particularly on environmental technologies as well as digital trading and technology solutions. But there are also points of contact in printed and organic electronics as well as the real estate and logistics industry, which can be used to tap previously unused growth potential.

The six halls originally planned for the inaugural event have since become eight due to demand. The individual segments are likely to be presented in the eastern part of the exhibition grounds at the Riem site. The main outdoor activities will be located in the first hall directly after the entrance, while Outdoor+ and cross-industry topics will be presented in adjacent halls.

“This also helps us to convey the idea that the new outdoor mindset is developing and growing out of the original core group,” explained Markus Hefter, Exhibition Group Director for OutDoor by ISPO.

Hall C6 provides direct access to the open-air area, is used as an exhibition and test area. The atrium between the halls as well as the park directly adjoining the exhibition grounds with the Riemer See lake invites people to relax before or after their visit to the trade fair.

A camping and glamping site, which has been specially set up, is also within walking distance.

Thanks to an open design with sufficient space and opportunities for discussions, the entire hall is designed to be a communication hub. Focus areas take visitors deeper into highlight topics and serve as show areas for presentations and events. For the integration of new topics and establishment of new long-term business models, OutDoor by ISPO relies on strategic collaborations with a number of industry players.

With the Adventure Travel & Trade Association (ATTA), it has gained an international association for the travel segment as a partner. Its partner in the bicycle sector is ExtraEnergy. As an industry gathering for kayaking, canoeing and stand-up paddling, the PADDLEexpo will contribute its expertise at the Paddlesport Village. For the running segment, Runner’s World, the world’s largest magazine for runners, will be assisting the ISPO team with its know-how.

In order to make it easier for international retailers to attend the fair, the “Altogether to Munich” program is a country-specific online platform which enables brands and distributors to invite their trading partners simply and efficiently, manage appointments, and network in the run-up to the trade fair, all at the click of a mouse.

It is currently available in six languages for sports retailers from Great Britain, Italy, Austria, Spain, Poland, Switzerland, and Scandinavia.

The price structure of OutDoor by ISPO also places visitors from specialist trade in the foreground and offers discounted admission prices. A standard retailer day ticket booked online costs €17. Bookings made on site will cost €24. Accordingly, the 4-day ticket will cost €24 or €39.

During the fair, retailers can expect a comprehensive program of talks and forums with new approaches, solutions, and ideas for points of sale.

Munich OutDays, staged in cooperation with retailers and other partners based in Munich, are events that will be staged in the city to transfer the dynamics and enthusiasm for sport from the trade fair halls to the city centre. Specialist shops and the entire city will become the stage for brands, their products, and athletes.

In addition to talks and movie screenings, the people of Munich can look forward to exclusive course offerings and trial offers.

OutDoor by ISPO is offering a far-reaching, year-round platform for the entire outdoor community, based on the ecosystem of the ISPO network. It includes analogue and digital B2B and B2C services that run globally along the entire value chain. The contents of OutDoor by ISPO are extended to the end consumer all year round, increasing the international relevance and reach of the outdoor industry beyond the duration of the trade fair.

Brands and manufacturers can communicate their messages independently of the exhibition dates. Retailers as well as consumers receive information from the industry 365 days a year and have the opportunity to get involved themselves.

All offers are tailored to specific target groups of the outdoor industry. Among other things, the well-known ISPO Award will be transformed into its own outdoor-specific concept under the name Outstanding Outdoor.


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