Inside the outdoor industry

New PR for Bridgedale

Sock brand readies new publicity drive

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Bridgedale has chosen Real PR Outdoor as its PR agency.

The firm has been appointed to concentrate on raising the profile of the brand into the broader market. Bridgedale has just launched the StormSock, developed to provide wet weather protection and comfort and combining its FusionTech technology with a HydroTech waterproof, breathable and windproof membrane.

Bridgedale MD, Mark Brennan, commented: “We are very excited to be working with Real PR Outdoor as we have reached a point where we feel we need to attract a wider audience and Real can help us achieve this with their experience, expertise and contacts. We have a lot of exciting changes and innovations to talk about over the coming months which will appeal to a large and diverse cross section of consumers, and we feel confident that with the help of Real we will reach them and also fully support the retailers by creating more demand.”

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