New president for CamelBak
New man in charge for Vista brand
CamelBak has hired Greg Williamson as its new president.
Before joining CamelBak, Williamson was the chief marketing officer for EagleRider Motorcycle Rentals and Tours, and the CMO for Arctic Cat. He has two decades of experience with leading hardware brands.
“The iconic nature of the brand and the position it has carved out in the marketplace is impressive and a tremendous asset,” said Williamson. “Over the years I have come to appreciate leading committed teams who are passionate about what they do and the customers they serve. This dynamic is incredibly evident at CamelBak and gives us a strong foundation as we move the business forward. These are products and end markets I get excited about and personally participate in, so when the offer was made to come lead the team, the decision was a no-brainer.”
“CamelBak has nearly 30 years of providing innovative solutions in hydration for athletes and outdoor enthusiasts,” said Williamson. “As a market leader, the challenge is to determine the best way to leverage that history and equity for the next phase of growth for the business.”