Inside the outdoor industry

New US VP for North Face

Former Smartwool chief moves over


North Face owner VF Corporation has appointed Travis Campbell as vice president, general manager, The North Face, Americas.

He most recently served as president of VF’s Smartwool brand. Former CFO Jennifer McLaren will succeed Campbell as president, Smartwool.

“Travis’s deep experience in the outdoor industry and personal passion for the outdoors, combined with his proven track record of business leadership make him the ideal person to oversee the Americas region for our iconic The North Face brand,” said Scott Baxter, VF’s Group President, Americas West in a statement.

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