Inside the outdoor industry

North Face owner opening new London office

VF Corp. heading to Soho


North Face owner VF Corporation, will open a new office in London next Spring to help fuel growth in the U.K. market.

It has signed a lease on a new 15,000 sq. ft. office in the Axtell Soho building which will include three completely new floors, external terraces and a landscaped roof garden.

Martino Scabbia Guerrini, VF’s EMEA group president, said in a statement, “Axtell Soho is a beautifully crafted building in one of the world most vibrant and forward-thinking locations in central London.

“We would like to bring the most advanced and innovative expression of our brands to the heart of London to strengthen trade relationships, fuel our growth in the UK market.”

He added, “The close interaction between this facility and our VF brand stores in Regent Street, Oxford Street and Carnaby Street will also create the opportunity to amplify and evolve the engagement with consumers.”

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