Inside the outdoor industry

OIA Awards now open

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The Outdoor Industries Association (OIA) has launched the 2021 UK Outdoor Industry Awards, which are now open to entries until the 28th August 2020.

Following the postponement of the Outdoor Trade Show to 2021, the entries for Awards will be slightly tweaked to include a video to explain the product to help judges vote for the finalists in each category and they will be discussing the products together through a virtual meeting.

The judging panel will be comprised of experts from the outdoor industry and will include key journalists and retailers. Confirmed judges include Will Renwick (Editor, Outdoorsmagic) Sian Lewis (Freelance writer and magazine editor, The Girl Outdoors) Andy Green (Commercial Director, SportPursuit).

The finalist products will then be announced at the OIA The Gathering on the 11th September The voting for consumers to choose the winners will start on the 15th November and will be promoted through our partners databases and hosted online as in previous years. Partners will be announced shortly but will comprise a database of around 1 million opted-in consumers.

Following the online consumer voting, the category winners and the overall ‘Product of the Year’ will be announced at the OIA Conference in March 2021 where all finalist products will be on display.

The awards have partnered with the National Outdoor Expo which will encourage its database to vote and also host all the winners’ products on the 27th – 28th March 2021 at the NEC Birmingham.

 

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