Inside the outdoor industry

OUTDOOR 2018: The Preview

Ahead of the big show in Friedrichshafen we take a look at what's on offer

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Wilton Bradley

Stand: Hall B1 415
Wilton Bradley is targeting the outdoor market with a variety of Officially-licensed Volkswagen-branded products, and the Urban Beach Clothing range which will be showcased at trade shows this summer.

The range includes pop up tents, cool boxes, camping chairs, family low chairs, as well as a range of Urban Beach wear featuring wellies, t-shirts, shorts, swimwear and flip-flops. The OutDoor show will feature a full-size VW Camper Tent, children’s-size VW Camper tent and VW Camper-branded pull along coolbox. 

International sales manager, Ross Bradley said: “We are very excited to be working with the iconic Volkswagen brand to create a unique and stylish range which both consumers and VW aficionados will love. From festival camping equipment to products designed for the beach, the Wilton Bradley VW range offers something truly unique from the rest of the market. Setting the trend for a family fun holiday to the beach, this range was borne from VW’s renowned legacy for fun and adventure and matches perfectly with our expertise in producing leisure products.”

The iconic Volkswagen visuals have been thoughtfully introduced into the UB designed and VW inspired range. Now you can take on your next journey along the coast, begin your trip to the hills or explore urban environments with gear you know is made ready for the adventure.

It will also be showcasing products from its action sports brand, Osprey. From the latest Wetsuit and Tri-Suit re-designs to the hugely popular Stand-Up Inflatable Paddleboards and Dry Bags, Osprey has proven its effectiveness over recent years at capturing the market of beginners to intermediate action sport enthusiasts.


Terra Nova

Stand: Hall B1 407

FieldCandy, the British designer brand which brought the first tent disguised as a 3m watermelon slice to the camping industry, is at OutDoor for the first time.

The firm has expanded its range to include a host of outdoor leisure products including bean bag seating, outdoor art, swings, windbreaks, sunshades and travel pillows. You can wear your favourite designs too with a new range of Hoodies and t-shirts being launched at OutDoor.

FieldCandy has forged global partnerships with designers Paul Smith and Liberty of London, music artists Iron Maiden, Kelis, David Bowie and The Beatles Yellow Submarine. Corporate partnerships include brands such as Sony, Vans, Indian Motorcycles, AnneStokes and Brandalised.


Helinox

Stand:  Hall B3 402

Helinox kicks off the beach season: For summer 2019 the brand presents their new Playa Chair. The uniquely bent feet create a bigger contact surface and thus offer more stability on loose or sandy grounds. A wide seat, winged armrests and the attached bottle holder grant enhanced comfort and guarantee carefree times on the beach or any other place in the great outdoors. The included storage bag can quickly be transformed into a pillow.

Since 2010 Helinox is successfully developing and producing lightweight, foldable and comfortable chairs, tables, beds and trekking poles. For relaxed hours on the beach, they introduce the new Playa Chair for Summer 2019.

Measuring 70 x 79 x 93 cm, Playa Chair features bent feet, which create a larger contact surface. This ensures more stability on loose grounds like sand or gravel. Nonetheless it can be used on almost any terrain. The wider seat and the uniquely designed winged arm rests offer more comfort and guarantee relaxed moments, while enjoying mother nature. Juices, cocktails or beers can safely be stowed away in the attached bottle holder.

As on any Helinox product, the TH72M aluminum poles guarantee a solid but light build. They are connected via elastic bands on the inside. As known from high quality tent poles, they nearly find the positions themselves. The included storage bag can easily be transformed into a cushion by placing a rolled towel or sweatshirt inside it. It can be attached to the chair with the Velcro strap on the back.


Primaloft

Stand: Hall A1 500

Insulation and textile specialist PrimaLoft, is launching new materials made from 100 per cent recycled product at this year’s OutDoor show in Friedrichshafen – PrimaLoft Silver Insulation and PrimaLoft Black Insulation  as well as PrimaLoft Gold Insulation Luxe.

Producing a high-performance insulation made entirely from recycled material has previously been problematic. The melting points of the collected PET bottles used to create the recycled fibres differ from that of virgin fibres, which makes manufacture of a stable insulation fibre that meets performance standards very difficult.

The firm has developed new recycling and production processes, resulting in high-performance fibres that are

finer and softer than cashmere and boast high bulk density and thermal performance. The insulation is low weight, highly compressible and water-repellent. Around nine commercially available PET bottles are necessary to create the insulation layer for one jacket (thickness 40g / m2).

Jochen Lagemann, managing director, PrimaLoft Europe and Asia, commented: “With the new 100%-PCR insulation, we offer our customers the perfect product that combines performance, comfort and sustainability. The response from our brand partners has been overwhelming so far. This innovation is also another important step towards achieving our own sustainability goals.”

By 2020, PrimaLoft plans to produce 90 per cent of its insulation products with at least 50 per cent recycled fibre. Most recently, the ingredient brand had provided its PrimaLoft Gold Insulation and PrimaLoft Gold Insulation Active + products, with 55 per cent recycled content


Hydro Flask 

Stand: A5 201

Hydro Flask Skyline Series – a modern design evolution of some customer favourites – the 18 and 21 oz Standard Mouth. The perfect sizes to keep you hydrated throughout the day whether you are commuting, exercising or just chilling. TempShield insulation eliminates condensation and keeps beverages cold up to 24 hours or hot up to 12 hours.

 


Nikwax 

Stand: A4 100

Nikwax TX Direct WashNikwax is the ideal solution for extending the life and effectiveness of you gear. To name just two: TX.Direct is the go-to when you need to re-waterproof your gear; it’s easy to use in the washing machine and the Durable Water Repellency (DWR) develops on air drying – so no heat or tumble drying is required.

Outdoor Industry Award winning wash-in conditioner BaseFresh can be used in place of standard fabric softener in a washing machine. BaseFresh deodorises and improves wicking keeping base layers smelling fresher for longer.


Reima

Stand: A5 401

Reima’s range of performance kids wear brand, introduces garments with protective finishes for spring/summer 2019. One example is Reima Anti-Mosquito Soft Shield fabric, made into the world’s first anti-mosquito clothing for kids. The active substance is a non-toxic plant extract, geraniol, which is skin-friendly and non-allergic, safely protecting little ones from pesky insects without the use of dangerous chemicals. The fabric is used in jackets and pants, and repels dirt and water, is elastic, breathable, quick-drying, wicking and has a natural UV protection factor 50+.


Bridgedale

Stand:  A6 200

Bridgedale will be showcasing several new products at Friedrichshafen. Highlights will include the StormSock. Developed to provide wet weather protection and comfort, the StormSock combines Bridgedale’s FusionTech with a HydroTech Waterproof, Breathable and Windproof membrane. The new range has been designed and tested to perform in the wettest conditions when hiking, biking or running. Bridgedale remains at the cutting edge of product development and innovation for SS18 with the most progressive designs and most advanced yarn technology ensuring Bridgedale socks are the most comfortable, long lasting socks ever worn.


Mammut

Stand: A3 400

Mammut Ducan Low GTX – extremely robust, sporty and agile low-cut hiking shoe with greater wearing comfort for efficient walking in alpine terrain. The Ducan use a unique mix of technologies: 3D Knitted, Georganic 3D Technology for a good fit and comfort and Mammut Flextron Technology ™ – a combination of features resulting in: more stability during all walking phases due to better distribution of power and pressure, improved posture, anatomically correct foot position, which, in turn, has a positive effect on the person’s performance

Also available in High GTX version.

 

 


Stand: A6 302
LifesystemsBuilding on its industry-leading collection of expedition and travel mosquito nets, Lifesystems will unveil the Free-Standing Mosquito Bed Net. Available in single and double sized models, the nets come complete with a free-standing overhead arch to create an airy and spacious protected space around the bed. Designed to be THE most stable and robust on the market, the net has adjustable mattress straps and access points on each side for maximum convenience. Ideal for travellers and those on expeditions who are staying in one place for a period of time, the Free-Standing Mosquito Bed Net promises to keep biting insects at bay for peaceful sleep and a reduced risk of insect-borne diseases. For ultimate versatility, the nets also come with hanging points in case they are needed and when not in use, fold away neatly into a handy case.

Stand: A6 302
Adventure travel expert Lifeventure will introduce its exciting, new Kibo luggage collection at OutDoor 2018. Inspired by Lifeventure’s 25 year heritage producing outdoor and travel essentials, the new range includes a variety of backpacks and luggage made from a durable and waterproof canvas fabric. With stylish designs that provide excellent carry solutions for both the urban and adventure traveller and can also be used every day, the Kibo range is enhanced with advanced RFiD protection and all the technical, well-thought out features you would come to expect from the award-winning UK brand. Available in a muted colour palette, the assortment includes a 22L and 25L backpack, a 33L roll-top backpack and a 50L duffle as well as a selection of coordinating accessories including waist packs and travel wallets in the same fabric.

Stand: A6 302
LittleLife will showcase its comprehensive collection of child carriers at OutDoor 2018 including the fully featured Cross Country S4. An ideal option for adventurous families, the Cross Country S4 has been designed to offer optimum functionality for both parent and child on long days out and about. A fully-adjustable backsystem makes it easy to achieve the perfect fit while padded, airflow shoulder straps and a pivoting hip belt offer greater comfort when wearing the carrier. Designed with a child’s safety and comfort as the priority, the Cross Country S4 features a comfortable and adjustable child seat with LittleLife’s patented X-Buckle harness and a removable face pad for sleeping children to rest on.  Integrated stirrups are ideal for children with longer legs while a ‘rear view mirror’ allows you to keep an eye on the child during solo outings. Multiple pockets offer increased practicality and loading and unloading the carrier is easy thanks to LittleLife’s patented Anchor Point. With a model suitable for all types of family outings, discover the collection at OutDoor 2018.

Stand: A6 302
Mountain PawsLeading dog-walking brand Mountain Paws will once again showcase its collection of harnesses, leads, collars and accessories at OutDoor 2018. Backed by over 20 years of outdoor expertise, the Mountain Paws collection combines clever designs with premium materials to make taking your dog into the outdoors easier than ever. This year, Mountain Paws highlights its innovative Muddy Dog Towel. Made from the same super-soft, lightweight and absorbent microfibre fabric usually used in high-spec travel towels, the Muddy Dog Towel is perfect for quickly rubbing mud and water from your dog’s coat. The fabric also dries incredibly quickly between uses and has a hand pocket at each end of the towel which allows you to use two hands for faster drying. After use, the muddy or wet towel can be folded inside one of the hand pockets for clean and compact storage.

Stand: A5 200
FjallravenFjӓllrӓven will introduce its new SS19 collection including the lightweight High Coast Shade Jacket in G-1000 Air, an ultra-breathable blend of recycled polyester and organic cotton. Designed to offer cool protection from the sun during warm-weather treks or while travelling, the High Coast Shade Jacket features a well fitted hood with elastic edging. A chest pocket is ideal for keeping valuables safe and close to hand while the two zipped hand pockets feature a mesh lining for extra ventilation.
In keeping with its goal to become the most premium and sustainable global outdoor brand, Fjällräven has added a waterproof, extra hardwearing, eco-friendly material to its collection. Bergshell is made from recycled nylon that is Global Recycled Standard certified. Not only does this circular economy thinking keep post-production nylon in use, it also reduces Fjällräven’s dependency on non-renewable resources and its usage of energy and water. To top it all off, Fjällräven continues to use PFC-free impregnation. Aside from these noteworthy sustainability credentials, Bergshell is packed with functional benefits too. It is completely waterproof and incredibly hardwearing thanks to a newly developed, highly abrasion resistant flat ripstop construction. Fjällräven is using Bergshell to create a variety of new backpacks and bag including the Bergtagen 38 and the new Keb 52 and 72 packs.

Stand: A5 200
Backed by over 125 years of Swedish innovation, discover the latest range of stoves, cooking accessories, flasks and bottles from Primus at OutDoor 2018. As well as introducing a new OpenFire category, Primus will showcase its bestselling Onja burner from the premium CampFire collection in three colours. Designed in Sweden and manufactured in Europe for guaranteed quality, the Onja is based on tried and tested Primus designs that date as far back as the 1970s. It features two powerful burners with sturdy pan supports that can easily accommodate larger saucepans or frying pans. Every product in the CampFire collection has a premium construction and the Onja is no exception with panelling made from lightweight yet durable, G-1000 fabric and a lid made from fine-quality oak. The oak lid doubles up as a handy chopping board and protects the stove’s burners while in transit. For easy transportation, the Onja’s innovative design folds flat and can be secured closed with the integrated strap.

Snugpak

Stand: B1 208

SnugpakSnugpak’s Kitmonster G2 collection includes the 35 litre Roller Kitmonster Carry On (£84.95), Kitmonster 70L G2 (RRP £79.95), a 70 litre capacity holdall, and for longer trips, a 120 litre capacity version with wheels, the Kitmonster 120L G2 (RRP £129.95). The outer shells on all three G2 packs are constructed with super tough, durable, waterproof tarpaulin fabric to provide the ultimate protection for gear on the go, making it the perfect choice for the hustle and bustle of travel and rugged outdoor terrain.

The Journey collection comprises four tents in a Sunburst Orange colourway, all 4000mm HH, constructed with a durable ground sheet in a bathtub style and supplied complete with a tailored tent footprint to help protect the ground sheet. They all include No-See-Um-Mesh Mosquito Netting on the inner tent too! The Journey Solo (RRP £109.95) is the smallest in the collection, being a lightweight durable one person tent. The largest is the Journey Quad (RRP £269.95), which offers a generous sleeping area for four people and an extended living compartment to store camping essentials.


Stand: B4 300
The Freney XT boot finally receives its long-awaited launch as a mid and low-cut shoe whilst in light-hiking Asolo become an early adopter of Gore-Tex Invisible technology.

Stand B3 200
Eagle CreekEagle Creek has renewed its commitment to reducing its environmental footprint by embracing more repurposed, PVC-free and bluesign approved fabrics within their durable designs. The Migrate Duffle and Gear Warrior Collections are among the new ranges.

Stand: A3 403

The all-new Thermarest NeoAir Uberlite mattress is the lightest insulated air mattress ever built, according to Cascade

. In sleeping bags, the new Hyperion Series fine tunes warmth-for-weight so you can pack ruthlessly light and rest in comfort below zero degrees. One of the lightest stoves in its class, the MSR PocketRocket Deluxe is fitted with a pressure regulator and durable piezo igniter for a consistently good cooking experience in all conditions.


Stand B4 402
Outdoor Research believes “Life is an adventure and the best gear makes it more fun”. True to this mantra it has re-introduced its X-Gaiter to remind us where it all began, refined its line of bivy bags and expanded the breathable, movement orientated Ascent Shell waterproof collection.

Stand A3 101
Performance aftercare for clothing, footwear & equipment. Storm is the first brand, worldwide, to offer a true one wash method with C zero proofing. With our dedicated filling site we are also able to offer low-run SMU products and a holistic design service through our sister company StormDFX.

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