Messe Friedrichshafen has decided not to go ahead with the premiere of Outdoor Friedrichshafen scheduled for 17th to 19th September 2019 and to postpone the new format, but says the decision underlines the industry’s desire for a new event format.
The decision is intended to give all those involved “the opportunity to continue developing the newly initiated concept”, said the organiser. It also said it was “confirmation of further scope for a new industry event.”
“We have experienced a great deal of encouragement as well as good registrations from strong producers for our Outdoor Friedrichshafen. We would therefore have also proceeded directly into the implementation stage for an initial event of this type. Nevertheless, in total we have unfortunately not been able to generate a sufficient response for a first commitment within the sector with which we are so familiar. We are postponing our new activities in the outdoor segment and consciously leaving the date and the direction open for the time being”, announced Klaus Wellmann, Chief Executive Officer of Messe Friedrichshafen.
“The yardstick for the new event is set particularly high. A certain minimum setting on the side of brands is required to generate a good initial spark. This has not been achieved and so it is unfortunately very unlikely that we will be able to reproduce the type of enthusiastic mood that has successfully defined our activities for 25 years in September 2019”, explained Head of Outdoor Stefan Reisinger.
“We are firmly convinced that the way the industry has presented itself in the past and up until recently offers scope for alternatives”, Stefan Reisinger continued.