Inside the outdoor industry

Patagonia boss continues to speak out

The truth is also not bad for business...


Patagonia boss, Rose Marcario, is continuing to stick it to White House occupant Donald Trump, and has added some harsh criticism of Facebook founder Mark Zuckerberg for good measure.

Patagonia is currently suing the federal government for reversing the Bears Ears National Monument designation in Utah.

Committed social justice campaigners often receive an adverse reaction from the media and sometimes consumers, but Marcario says the campain has also been good for business.

After the retailer announced it was suing the White House, the federal Natural Resources Committee told customers to boycott the company.

Speaking at the TechFestNW event, she said: ”That’s what dictators and despots do, and as a business we knew we needed to stand up.

“[The lawsuit] has been great for business,” she added. “We’re going to have the best year ever.”

Turning her attention to what she termed a “leadership vacuum” among tech entrepreneurs, she said: “What makes me so mad about tech companies right now,” she said, “is that these guys like Zuckerberg are worth billions, and they were attacked on their platform and haven’t done anything about it.

“There’s been a very pointed effort to divide our country with propaganda from a foreign country,” Marcario added, “and we’re seeing the effect of that all over the nation. If I were Mark I would have shut things down if they felt out of control. That community of rich, smart, most of them are guys, should have come together and said ‘this is what we’re going to do to fix the problem because our democracy is at stake.'”

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