Inside the outdoor industry

Peak Performance launches Live More campaign


Peak Performance has launched a new brand campaign aimed at empowering people to live an active lifestyle, starting with making it easier for people go skiing.

The firm has introduced a travel guide with 40 ski destinations, pre-season work out programs and technical tutorials,developed together with some of the best skiers in the world and staff living in places like Chamonix, Hokkaido and Whistler.

“With Live More, we hope to make people stop and think, just for a second, on how they spend their free time. And then help them act. An active lifestyle is essential for our wellbeing and we know that being active, outdoors especially, can make magic for most souls”, said Jeanette Francke, Creative and Marketing Director at Peak Performance.

“We know where some of the best skiers in the world go skiing, where they stay and where they get the best local food. We know how to prepare physically to get the most out of your skiing and we have the professional tips on how to develop your skiing technique. So for this season we go beyond apparel to take responsibility for the whole skiing experience. From pre seasonal training to the après ski,” she continued.



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