Inside the outdoor industry

Polartec Powers up Swedish brand Houdini

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Polartec’s brand new Power Air fabric was revealed this week as the centrepiece to Swedish outdoor brand, Houdini Sportswear’s, new Power Air Houdi.

The Power Air Houdi is a next generation fleece jacket which sheds five times fewer microfibres than other high-quality fleece and only a fraction compared to regular fleece. It was launched on January 31st at www.houdinisportswear.com.

This newest addition to the Houdini line is made of new Polartec Power Air, the first fabric technology engineered to reduce microfibre shedding.

“Houdini shares our commitment to taking meaningful actions that improve the sustainability of our products, supply chain and business practices,” said Gary Smith, Polartec CEO. “As a completely new way of making fabric, Polartec Power Air has the potential to be our most significant development since pioneering the process to knit fabrics made of post-consumer plastic bottles.”

By encapsulating lofted fibres within a multilayered, continuous yarn fabric construction, it offers advanced thermal efficiency that is proven to shed five times less than other premium ‘mid-layer’ weight fabrics.

“As we joined forces with Polartec to innovate the next generation insulation fabrics our intention was clear – to take on the issue of microfibres while simultaneously elevating performance. The launch of Power Air is a true milestone. After intense ideation, R&D and field testing we can finally present the end-result – a next generation stretch insulation garment with superior layering comfort featuring an air-trapping fabric strictly made out of continuous filament fibres”, added Houdini design director Jesper Danielsson.

Houdini has been working on limiting fibre release since 2013 when their first filament fibre garment was launched.

CEO Eva Karlsson pointed to the synergy between performance and responsibility: “When I first wore the Power Air Houdi, my initial reaction was how good it felt against the skin. Then when we started to get all the wear tests back, the feedback was very similar – Polartec had managed to create a quality so technical, it would have been a game changer even based on performance alone. Now we once again prove that sustainability and performance can, and should, go hand-in-hand.”

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