Inside the outdoor industry

PrimaLoft boosts European sales force

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PrimaLoft has added a new member to its European Sales Team, with Zoltan Kelemen becoming the new Territory Sales Manager for UK, Benelux (Belgium, Netherlands, Luxemburg) and Denmark, taking over from Wim Neels, who has started a new role as Segment Manager for the Fashion and Lifestyle industry at PrimaLoft.

Kelemen operates out of Amsterdam, Netherlands. He will manage and grow the PrimaLoft business and develop strategic partnerships with key customers in the UK, Benelux and Denmark. He will be responsible for manifesting and expanding engagement with the PrimaLoft brand in the sports/outdoor, fashion, accessories and footwear industries.

He will report to Jochen Lagemann, Senior Vice President and Managing Director Europe & Asia and work closely with the European marketing team, to develop and implement partnership programs.

After being a professional water polo athlete and with first internships in the sport industry at O´Neill, Kelemen started his career as Merchandise Planner for Mexx Europe in the fashion and lifestyle segment, before moving to Under Armour to undertake various senior sales roles. In his spare time Zoltan still plays water polo and enjoys various sports and outdoor activities.

Jochen Lagemann, Senior Vice President and Managing Director PrimaLoft Europe & Asia said: “Due to growth at PrimaLoft, plus product diversification with Wim Neels moving into the Segment Manager role for Fashion & Lifestyle, we are very happy to have a great successor for this region on board. Zoltan´s experience in the outdoor and fashion industry, in apparel and footwear, from merchandising to sales and marketing, will add great value, new opportunities and new skills to our team. With his knowledge of various markets, his industry network and intercultural skills, he has the ideal background for this key role within the PrimaLoft team.”

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