Inside the outdoor industry

PrimaLoft combines tech to launch Cross Core series

Technologies combine to create new product possibilities

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PrimaLoft has launched the Cross Core Series which combines existing PrimaLoft materials with new technologies such as Aerogel, which has long been used by NASA scientists in aeronautical applications.

The firm will introduce three new products featuring the new combinations – PrimaLoft Gold Insulation with Cross Core Technology; PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core Technology and the loose fill PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology.

“We always try to push the boundaries of material science and the PrimaLoft Cross Core series represents a significant advancement in our technological capabilities”, says Jochen Lagemann, Senior Vice President and Managing Director, Europe & Asia. “With this revolutionary fusion of multiple PrimaLoft technologies, we are able to create products with an advanced level of warmth, comfort and protection that’s higher than ever before. The enthusiastic response in customer adoptions shows that this is the kind of product the market needs right now.”

PrimaLoft Gold Insulation with Cross Core Technology fuses PrimaLoft Gold Insulation with lightweight Aerogel technology, to provide up to 52 per cent more warmth with the same weight, compared to PrimaLoft Gold Insulation. This allows PrimaLoft customers to achieve both enhanced warmth and decreased weight. PrimaLoft Gold Insulation with Cross Core Technology also contains 35 per cent post-consumer recycled (PCR) content.

PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core Technology has accordion-like construction, for added loft and quick compression recovery for long-lasting, lightweight warmth. Adding Aerogel technology to the vertically-lapped PrimaLoft fibres provides added warmth without the weight wear after wear, while featuring 25 per cent PCR content.

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