Inside the outdoor industry

PrimaLoft readies new material for OutDoor showcase

First PrimaLoft NEXT collection will be shown in Munich


PrimaLoft has added to its range of textile technologies with the launch of PrimaLoft NEXT, a brand new material that combines the thermal advantages of insulation with the versatility of fabric.

PrimaLoft NEXT is designed to enable the design of garments that deliver lightweight warmth and breathability, without the bulk. The PrimaLoft NEXT Evolve Series is the first collection within this platform and will be on display at Outdoor by ISPO, booth B5 107.

An early adopter of the new innovation is the German outdoor brand Schöffel, with its first products available in retail beginning summer 2020,

“PrimaLoft NEXT was created to meet the demands of designers and consumers striving for individuality within a sea of sameness,” said Mike Joyce, president and CEO of PrimaLoft. “It is a hybrid solution that leverages the benefits of insulation with the flexibility of fabric, inviting experimentation by designers seeking to break away from the standard look of insulated apparel.”

Animal magic

The PrimaLoft Evolve Series, available beginning summer 2020, is the first product family under the PrimaLoft NEXT platform. Mimicking properties found in animal fur, products are constructed with fibres of differing lengths and thickness to create natural highs and lows in the material.  It produces highly open structures that maximise airflow when on the move, and air entrapment when at rest. The result is a thermoregulating system that behaves like multiple layers, without the need for layering. The Evolve Series will be available in both natural or dyed options, as well as in four different constructions of varying weights and textures.

Schöffel, a German brand with a discerning focus on the most innovative fabrics and techniques, has signed on as an early adopter of the PrimaLoft NEXT Evolve Series. Günther Herrmann, Head of Product, Marketing and Sales at Schöffel Sportbekleidung GmbH: “For our customers, we are always looking for functional innovations that meet our high standards as a quality leader. The features of PrimaLoft Next Series immediately convinced us, and we are pleased to bring this novelty to the market in sophisticated products as the first global brand.”

NEXT Evolve Series includes options utilising 58-71 per cent post-consumer recycled (PCR) content, without sacrificing performance. The Evolve Series is also bluesign and Oeko-Tex certified.

Comprised of 100 per cent Polyester, the PrimaLoft NEXT Evolve Series may be chemically recycled for use in a circular economy.

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