Inside the outdoor industry

Red Bull marketing head joins OIA line-up

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Dylan Wyn Pugh, Head of Commercial at Red Bull will be speaking on the second day of the OIA conference at Shrigley Hall, 16th – 17th March.

He heads up the commercial team at Red Bull which includes working with brand partners to create video-led projects that inspire audiences to make the most of their time and talent.

Wyn Pugh’s keynote will focus on Red Bull’s central strategy of ‘Publishing with Purpose’ and building its global brands through athlete partnerships, while building upon and harnessing the brand’s credibility and publisher status.

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