Inside the outdoor industry

Sidas secures Compeed footcare distribution deal

Distributor will handle range of blister treatment products


HRA Pharma has selected Sidas UK to launch its new sports range of Compeed footcare products within the outdoor sector.

Based in Kendal on the edge of the Lake District, Sidas will distribute the new Compeed lines into major and independent retailers within the sports and outdoor industry. Compeed sells a range of products to treat foot conditions such as blisters, corns and bunions.

Steve Couper, Sidas UK director said: “We’re delighted that HRA Pharma, have recognised our experience and expertise, and have chosen Sidas UK to showcase the Compeed brand and products within the industry. The Compeed brand is a natural fit to our brand portfolio. So, when the opportunity to work with Compeed was presented to us it seemed logical to work with HRA Pharma in developing Compeed within the sports and outdoor market.

“A rooted understanding of this industry is important to know that our end users are getting the right products and using it in the correct way. We all know that blistered feet can be the difference between finishing the race and pulling out… Ruining a new pair of hiking boots or creating new favourites! In, the end Compeed can be the difference that helps our end customers to enjoy adventures outside for longer.

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