Inside the outdoor industry

Skogstad goes Digital for S/S collection

Firm ditches paper catalogue for 2019 range

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Norwegian outdoor apparel brand Skogstad is launching its spring/summer 2019 range using the new version 7 of the aWorkbook B2B e-catalogue and sales app.

Sales and marketing director for Skogstad, Mike Emery, said: “The buyers were amazed and were quick to say how professional and helpful this service is for them. The Head Buyer says she feels like we are almost a totally different company.”

Version 7 of aWorkbook features orders in the cloud which allows reps and dealers to collaborate and share product assortments and orders.

Skogstad ditched paper workbooks and manual processes in favour of going digital with the aWorkbook B2B e-catalogue and sales app.

Emery added: “Today I had a meeting with a buying team to present the SS19 collection. At the end of the meeting I was able to give them an Excel file with the products they have chosen, pictures and a PDF file. This usually would take me two hours or so. It took me one minute.”

“Buyers were amazed and were quick to say how professional and helpful this service is for them. We have saved them a lot of time and energy as well because the images of the products are in the files. The Head Buyer says she feels like we are almost a totally different company than we were in 2013 when we signed the contract with them.”

 

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