Inside the outdoor industry

Vista Outdoor under fire for gun links

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Consumers are taking aim at Vista Outdoor, as part of a boycott of companies supporting gun groups like the National Rifle Association.

It is part of the fall-out from America’s most recent high school massacre in Parkland, Florida, many outdoor enthusiasts didn’t realise popular brands like CamelBakCamp ChefBellGiro and Bollé fell under the same ownership as Savage Arms  and Federal Premium Ammunition.  

Mountain Equipment Co-op, a leading retailer of outdoor gear in Canada, is said to be reconsidering some of the products it sells as a reaction to the adverse publicity.

“We are held to a different standard than many of our competitors, which is a good thing,” said David Labistour, chief executive officer of MEC, in an interview on Monday. MEC doesn’t sell weapons, but it is trying to figure out what to do about the outdoor products it sells that are connected with Vista Outdoor, he said. “We have more questions than answers right now.”

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