Montane backs BMC’s Mend Our Mountains campaign
Share of online sales will go to preservation effort
Montane has pledged its support (and a share of its profits) to the BMC’s Mend Our Mountains campaign which aims to help repair and preserve Britain’s hills and mountains across all 15 National parks.
First time around the campaign the raised more than £100,000 for outdoor preservation schemes nationwide. This time around the target is significantly more at £1 million.
Montane’s head of marketing, Terry Stephenson, said: “We are pledging one per cent of our website sales to this worthy cause, hoping to improve and preserve these magnificent places for years to come.”
The campaign highlighted the pressure which many national parks and public bodies are under. The UK’s love affair with its outdoor spaces is growing, and with that comes an even greater requirement for infrastructure and education.
BMC’s Hill walking development officer Carey Davies, welcomed the brands’ involvement, and said: “Having the support of Montane is a great boost for ‘Mend Our Mountains: Make One Million.’ The support of recognised and trusted brands like Montane and other partners shows the outdoor industry is responding to this call and rallying round to do its bit for the places we all benefit from.”