Inside the outdoor industry

New German partner for AMG’S Vango

840

AMG Group has appointed a new partner to manage sales of its Vango camping equipment brand in Germany and Austria.

Trek Touren joins the Vango International network and will began working with Vango, and parent company AMG from 1st May 2021.

Erik Wolbert, AMG Group International Business Development Manager, will oversee the transition period from Vango’s previous distributor, Sport-Tech, which will continue to deliver Vango customer orders until the 31st of July 2021.

Commenting on the appointment, Steve Newlands, AMG Group CEO, said: “It’s been a real pleasure discussing our plans with Marcus and the team at Trek Touren, and I am sure Trek Touren will be an excellent partner and custodian of our Vango brand and business in Germany and Austria.  The marketplace in Europe is changing, and AMG Group has chosen to operate more closely with our key retailers in the territories, managing our operations in these key markets directly.  The appointment of Trek Touren reflects this strategic direction.  We’re excited to begin this next chapter in the German and Austrian markets”.

Marcus Bauer, Managing Director of Trek Touren commented: “We are extremely pleased to be adding Vango to our brand portfolio.  In many ways, it complements our existing brand and product range, whilst adding a new dimension to our business as we investigate and target new sales channels with some highly innovative Vango equipment, across multiple end user groups”.

Comments are closed.